Press release examples : announce figures or a study. Title: Explain the acquisition announcement and identify the companies involved. Usually, it. Explain the change in brand identity and vision. Zendesk creates an interactive experience for their press kit. 2. 1. The headline should be clear and concise, typed in 14-point font, bold, and centered. Creating a catchy headline is important. 4. A rebranding press release is a type of release written when a company is about to announce any change in their brand outlook. Here’s an example of a press release first paragraph formatted properly: Note that the example puts both the business’s location and date in the first sentence. Keywords are highlighted as well. Sitetrail – Best Press Release Distribution Service Overall. Introducing a business or product. The contents of a press release are aimed at garnering media attention. Rebranding press release. You can see that TransUnion is based in Chicago and that the date of the release is August 17, 2020. If you have breaking news that’s time-sensitive, you can send out a breaking news release. A press release is information that the press or media influencers can use to. Pay attention to the first 250 words. The first lesson most journalists learn about news reporting is to cover the five W’s: who, what, where, when and why. They can be used as a tool for search engine optimization . PR News Releaser is a gl. Writing an SEO-friendly press release is not an easy job. We've divided the collection into categories to help you find the examples most relevant to you; here are the Top 3. It should be properly aligned in the top left corner of the press release. 00—the difference being in the number of press releases it offers, as well as its distribution channels. Create a draft. Foundations of a Compelling Rebranding Press Release. Doing business in this day and age requires an online presence. YouTube. The selected quotes should emphasize the core of the announcement. As the user clicks on animated text, they are taken to a new page with more information. A. 1. Type of Press Release: Company Update Press Release. Aleksandra is a freelance SEO consultant with more than 5 years of in-house experience in SEO and partner marketing. Optimizing your press release always starts with adding keywords. 1. Include original quotes in the body text. Try limiting your press release to 5 paragraphs. Because organic search is the top method via which people discover and access online content. Her main specialties are content writing. For example, a 500 word press release should contain fewer than 5 links in the body. SEO Press Release Templates. Lead into the reader’s next steps, 7. 2. For others, distributing a press release is a consistent. In short, the answer is surely yes. Yoast SEO for WordPress Get the #1 WordPress SEO plugin; Yoast SEO for Shopify Get the SEO app for your online store; Other WordPress plugins Optimize every aspect of your site; Features overview What Yoast SEO for WordPress can do; Yoast SEO Premium Get extra tools to make SEO easy View Yoast SEO for. ”. End with your boilerplate. Provide supporting information and context, 6. 6. Although press releases are issued every. Here’s everything you need to know about. Include original quotes in the body text. Keywords Using keywords related to your niche or industry, and the products you sell will earn SEO credit for your press release. Breaking news announcements, a new company hire at the executive level, sharing research and awards, product launches and events, are all examples of a newsworthy story that would make for a great press release. Examples of Actual Press Releases. A press release is a tool for public relations. Company __ for ___--(PRESS OUTLET/COMPANY)-. Press release examples you can learn from. subdivisions) Specialization: Press release distribution service. The definition of an embargoed press release is a news release, announcement or media alert which is shared with the media prior to its publication. Press release distribution is a technique of circulating your business press releases to publishers, members of the press, and journalists. Below is a solid SEO press release example. A press release is a short, official statement sent to the media for publicity. eReleases – Best for Small Businesses. Maybe you just. Use bulleted lists where applicable. The elements that go into developing a successful press release are extensive, but not every business manager or marketer is aware of them. ” Having “authority” is highly valued by Google. Template Lab’s 46 press release templates for website launch, vendors, survey results, and more. Using press outlets’ specific hashtags and tagging them on social media is a quick approach to gain their attention. Latest Press Releases from The Associated Press, the definitive source for independent journalism from every corner of the globe. Some direct benefits that a press release brings to your business if the 7 best practices are utilized includes: • You reach an increasing number of potential customers, influencers, journalists, and even bloggers when you make use of professional distribution services. Write in the third person. This press release is a Company Update Press Release from Amazon. This is one of those things that's only obvious if you've worked in content creation, but keywords matter. More views, in turn, increases your brand’s visibility online and builds its reputation, and the objective nature of this type of content makes it appear more credible and trustworthy. Year Founded: 1954. New hire press release examples. Send your news out to various high-quality media channels. Here’s 14 key components you must include in your press release to ensure a successful book launch: Catchy headline: A headline that grabs the reader’s attention and entices them to read more. Marathon Brewing Releases Signature Beer, 26. An alternative is to put the date at the top of the release. Below is a press release example from Bulletproof, announcing a new product line. It improves your business’s SEO. Celebration of anything in business. Number of Employees: 5,100 (Cision, incl. Also called PR releases or news releases, they’re typically written by an organization’s PR or corporate communications team, or by a PR agency representing them. For many companies, issuing press releases is something they may be required to do for disclosure and compliance requirements. Create a concise, attention-grabbing headline that summarizes your business launch. It was a competition where anyone could win $25,000, free condiments for life, and free travel to taste-test burgers. 7 million contacts (including over 700,000 bloggers and social media influencers) enables us to directly target the journalists most likely to act on your news release, which also goes to the 3,000 newsrooms, 4,500 major news websites and 550 news content systems (including the Associated Press Newswire). Post to your website and social media channels to help with SEO;. Content writers on Upwork make, on average, $15-$40 per hour, and those specializing in SEO make $15-$35 per hour. 2. The majority of PRWeb user opinions and evaluations are. Download as Google Doc. Here you'll find more than 150 of the best press release examples from around the world. However, if they are not executed in a correct way, there might be penalties from search engines which leads to blacklisting of keywords. SEO is a set of practices designed to improve the appearance, positioning, and usefulness of multiple types of content in the organic search results. In this example, the company name is the very first thing mentioned and it’s explaining it’s a new launch, along with what the service actually is. NASA. Best Practices. Follow a standard rebranding press release format, starting with a headline, followed by a dateline, introduction, body paragraphs covering the key details of the rebrand, a quote from a company spokesperson, and a boilerplate about your company. This will give the audience a good idea of why they were appointed to the position. My Motherlode. The first is the SEO enhancement feature. 2. Include quotes. One of the best Event press releases has been from Heinz. A press release is an official statement delivered to members of the news media for the purpose of providing information, creating an official statement, or making an announcement directed for public release. 4. Avoid unnecessarily long sentences and find the quickest way to communicate your message. Wine To Water's emergencies relief effort in Jackson, Steamboats. Marketing 18 Press Release Best Practices to Boost Small Business PR. Find a newsworthy angle, 2. Tip 6: Use data. Note: not all your direct business competitors will be your SEO competitors. SEO: Press releases can help improve your website's search engine rankings by generating backlinks to your site. SEO, SEO Tools. They are sometimes used as merchandising tools to promote a brand or. That means covering the “five Ws” of journalism is extremely important. 2. General News. In one of the examples we saw earlier in this post, we discussed a press release by legendary author Stephen King announcing his new, collaborative comic book series. PR 24x7 also publishes PR case studies and articles to show real-world examples of how Indian companies are using press. General. Here, it is perfectly fitting to. Great for higher word count announcements: Send2Press. Who, what, when, where, why ––and how–– should tell the reader everything they need to know. An effective press release should contain all the important information like name, contact number and email address about the person who is distributing the press releases. Use Backlinks. Distribute to Relevant Platforms and Journalists. Get Straight to the Point. g. 3. A simple method for writing an effective press release is to make a list of following clarifications: Who, what, when, where, why, and how. Using quotes in press releases: How to do it right. They help you establish relationships with the media. This example shows a press release excerpt from a company providing wedding services. 1. Examples of press releases to announce an event. Communicate the "5 W's" (and the H) clearly. international online press release for SEO boost. This might include their logo, brand color, company slogan, new company vision or mission statement and any change that can influence the company’s brand perception. You should write your boilerplate as a series of bullet points or a concise paragraph. In most cases, an. How to use press releases for link building. We suggest housing your press releases online for this very reason. 2. Include some quotes from the new CEO. 1. • Avoid fluff. Find a newsworthy angle, 2. Creating a template for your SEO press releases is a great way to ensure that each one you write meets the same quality standards. Example 1: Product launches. Use this free press release template to get your business covered on media sites and big name blogs that cover your industry (available in Word, Google Docs and as a PDF). We've divided the collection into categories to help you find the examples most relevant to you; here are the Top 3. That was a lot! The good news is, you don’t have to write all of. Give your press release an attention grabbing title that’s to the point. png HFB Advertising 2017-10-30 09:45:07 2023-03-20 11:51:34 Why Does Your Business Need an SEO Audit?. You will not e-mail your editor contact list for most of your SEO press releases because the standard of what counts as news is much, much lower for SEO than for human editors. Start Lead Paragraph with Location & Date. 1. Write the Body. 2 Launch of a new product. Beginning an entirely new business. Here are some tips for writing an effective press release: • Put a focus on action verbs and benefits. Our best advice: write a great press release, focusing on getting picked up by the media, and the SEO will take care. In the preparation for this post, I've researched some good meta description examples, and the reason why they're good for SEO. Your Press Release should include the following information: Catchy headline. Press release distribution improves brand visibility: Press release distribution helps you reach a wider audience and increase the visibility of your news or announcements. It’s tempting to pack it up with links. Write a headline that grabs attention. 11. Additionally, press releases have the potential to attract high-quality backlinks, further boosting SEO efforts and driving referral traffic. Press release distribution continues to be a cornerstone of an effective public relations program. You should write ‘FOR IMMEDIATE RELEASE’ or ‘FOR RELEASE ON [Date]’ on the top right-hand corner. Instead, they're scanning headlines on Twitter,. This is known as the inverted pyramid, and the purpose of this writing structure is to allow people to get all of the important information from a press release at first glance. Add a new line that reads ‘ENDS’ to signify the end of your. 00) offers 50 press releases, plus 10 releases free. All press releases are 100% SEO and come with a 100% client satisfaction pledge. Any press release format will often begin with the logo of the company or organization issuing the announcement. Use an active voice over passive voice. When writing a press release, it is important to keep in mind that reporters and editors are very busy people. It means that you should present the facts about your important event or new product that summarize the whole story. This is how it should look: New York, April 6, 2021 — Simply copy and paste. Newswire – Best for Added Features. Making It Promotional. Announcing this to the public does a couple of things. Bain & Company Launches NPS Prism, A New Business To Help Companies Create Game-Changing Customer Experiences. A Berkshire Hathaway Company +1. 2. 14. The first sentence should summarize your key point. It offers PR distribution and writing services. A good survey-based press release will pick out the strongest, most hard-hitting or unexpected statistic, and use at least nine (or more) other data points to back it up. Lead into the reader’s next steps, 7. To create your draft for a press release, write all your main points and sort them into the template. Use only 2-3 links for every 500 words of text in your press release. 9. 5K& in the press mentions, which is nearly a 420% increase in US organic traffic, and 2. Ultimately, the purpose of a Press Release is to create the necessary context for members of the media to expound upon – and hopefully, tell the story you want. For example, imagine you’re a florist in a small town. CFOL Acquires Extreme Lightscapes, A Leading Provider of Holiday Event Production Services. Tip 2: Write a clear headline. Author Name: The name of the author, who. Identify Your Angle. The common optimum length for a press release is 400-800 words, with 400-600 words being a good target length. Press release distribution platform operating at the more affordable end of the market. Here are some SEO best practices to follow when it comes to press releases: Research keywords: Perform keyword research on the topic you are writing about. Some examples of earned media include. Keywords are one of the most essential components of SEO. Here are five reasons the press release is very much alive and beneficial to any marketing strategy. Headline: Create an attention-grabbing headline that encapsulates the exhibition’s essence. Whether you are launching a new product or sponsoring a charity event, a press release helps get the word out and generate buzz around your latest development. Title of the book: The name of your book, which should be prominently displayed in the press release. These events could include: 1 Changes in executive-level leadership. Include a Dateline. Create Truly Newsworthy ContentWhen creating a business release, some key details should be included. PR Web is a tool owned by Cision, a PR and earned media software company. Now that you see the impact of a good SEO press release, let's look at some essential tips to help you get started. The release covers all of the key details of the deal and is a great example of how to communicate an acquisition to the public. Businesses confuse press. The optimal length for a press release is 300–500 words. 3. Avoid conversational footnotes or casual tones. Whether you’re shooting for top-tier news publications or niche blogs, this press release template will help you get more placements. 11. Research the individual journalists you want to approach. Not Sharing News In The Context Of The Broader Marketplace. Additional press release examples. It is the only SEO friendly press service with a special option that will not label editorial content as “sponsored” or “press release”. But use this format to stay on the right track: The title and subtitle. Here’s an example of a website launch press release that we wrote for one of our clients, with notes breaking down each section below. Include natural links to relevant content. The only time it is acceptable to diverge from this golden rule is when you include a quote. Get all analytics of the press release you published; view the Syndicated media outlets over 150. You may also need to provide a short sub-headline or summary of one or two sentences, and you may also have the opportunity to attach an image. A press release is a formal announcement made by a business sharing newsworthy information relating to its latest business development with the media and other interested parties with the aim to generate press coverage. Typically, we use numerous names for a press release, i. Users will want to. There are two main reasons for this: Press releases generate backlinks to your website from trusted media sources. 3 Public and private events. Press releases are not just for the press. Body – Discuss your announcement and include quotes to support the story. To make writing your press release’s boilerplate easier, follow the instructions here and check out some excellent examples for inspiration. PR Business News Wire has an excellent wired network for widespread distribution of your press releases. 95 for a single press release, EIN Presswire is one of the most affordable PR distribution services in the market. , they set up a contract to pay $800 every month for two blog posts. For example, Stream, an app API company, shared a press release for their new developer feature updates. 1. 1. I cannot overstate this. Make sure to tag relevant profiles, including award organizers and partners. For example, instead of "Company X Launches New Product", you could write "How Company X's New Product Can Save You Time and Money". Make note of the centered ending characters “###”. Why? This meta description is written. Most press release distribution services offer a few very worthwhile add-ons. This. The press release headline: “Virginia Middle School Student Earns Honor of Naming NASA’s Next Mars Rover”. What is a Press Release? A press release is an official statement by a business that is given to the press for public knowledge. Become Famous In Your Market – Consistent visibility in the news will make your business famous. Summarize your story in your subtitle, 4. 888. Include a name, email address, and phone number. End with your boilerplate. Leading with the 5 W’s should be a habit for any press release you issue, now or in the future. Step 4. No matter the topic, every audience wants to feel heard and like they are being spoken to on. Order Now. 5. Conclude with your contact information for media inquiries. It literally puts the “public” back into public relations by enabling PR professionals to manage communications directly to the public as well as indirectly through the press. 1. Press Release Examples and Guideline. Next up: links. While there’s no such thing as the “perfect” press release, your team can get closer to the mark by avoiding common errors. Learning how to write a press release boilerplate is easy: describe your business based on your story’s angle and then add a call to action and contact info. They help to increase website traffic and improve the visibility of your website. Respona is an all-in-one link building tool. Keep your eyes on the length as you shape your headline. The use of bulleted information makes the release easy to scan and read for reporters. Cision PRWeb – Best for SEO Services. Do Press Releases for SEO Work? Press releases written to boost SEO. Quotations. See the entire news release example. Press releases are a good way to build citations. Use these press release examples, templates & tips to generate buzz for your biz. Subject Line. The humble press release is an announcement, official business statement, or news story. Introduce essential information, 5. A professional voice is critical and will make your press release feel more authoritative. Add your source, quotes and other details of moderate to least importance to the body and closing. Products. You want to be searchable, and you want your business to appear on search engines like Google. When your press. Newswire – Best for Added Features. 1. We chose McGawn Designs ’ (a web, marketing, and SEO agency) new website press release example because it contains all the most significant components of a website press release: The headline is short and simple and doesn’t say more than it needs to. For others, distributing a press release is a consistent. Begin with the city name, and then provide the date in “MM dd, yyyy” format. Step 2: Login into your dashboard and locate the ‘SEO’ tab on the top left of the dashboard. Owned media: Any type of content your brand creates and controls. The press release should explain the details of the partnership, including the names of the companies involved,. Keep the overall length of your press release short – this isn’t the right forum for verbose. Announce it in a way that anyone with a basic knowledge of English can understand it. The idea is to raise awareness among the general public. Read the latest news releases, global press releases, PR advices, SEO tips. Create A 360-Degree Approach. We have curated ten crucial points for you to keep in mind while writing an SEO-friendly press release for your business. . Costs will vary based on experience—but generally speaking, expect to pay anywhere from $500 to $2,500 for 300-400 words, which is around how long a press release should be. 2. EIN Presswire – Best for Startups with a Strict Budget. Post to your website and social media channels to help with SEO;. 1. The page you create for your press release should be SEO-friendly. Published: November 02, 2023 In today‘s world, brands have to generate their own buzz. A press release by itself won’t give you any SEO benefit. Press Release Example #2: The Company News Press Release. This should name the company that’s putting out the press release and explain exactly what the announcement is about. 3. Here, it is perfectly fitting to use a first or a second person narrative. Effective incorporation of essential elements like headline, introduction, office details, quotes, and contact information is key in writing a professional press release. Here are the “five Ws” of journalism:Furthermore, a press release can help promote a product or raise awareness about an issue, making them the tried-and-tested, bread and butter media relations tool. Provide supporting information and context, 6. PRESS RELEASE PACKAGE. Our guide will show you a few of the best free press release examples you can use to write a press releases and get attention for your small business. 7) Include a variety of media. Countless press releases are sent daily, not to mention thousands of journalist-written news stories. Press releases provide basic information to. As the name suggests, on-page SEO uses keyword elements directly on the page to help users properly. 2. Step #5: Write Your Body Copy. Since press releases should be kept between 400-600 words, this means 2-3 links of anchor text for the entire press release. Download PDF. Introduce essential information, 5. PR Web is a tool owned by Cision, a PR and earned media software company. Your press release should be less than two printed, double-spaced pages. Lead into the reader’s next steps, 7. If it's an earnings press release, the release will discuss the company's financial results for the recently. One mistake many novices make while trying to write SEO-friendly press releases is over-linking. EIN Presswire – Best for Startups with a Strict Budget. Researching the right outlets for your press release gives you the best chance of success. Location. A press release can be an excellent way to start a dialogue with a reporter. Within the format of a press release, the boilerplate always appears at the same point in its layout, underneath the main body of the copy and ultimately rounding off the announcement. The tone is professional and straightforward in reflection of the Nike brand, but you should adopt. Press releases are written in a style that is different from a blog post, newspaper article, or feature in a. Dateline: Begin with the city and state where the press release is issued, followed by the release date. 10 Press Release Examples 1. Press Release Template. Issuewire is one of the top paid press release distribution sites with limited distribution for free pr. Within your first paragraph, get right to the point and answer all of the W questions. The title is straight to the point, the paragraphs are informative but concise, and the boilerplate accurately explains the Nike brand. 6. WebFX writes online SEO press releases as news stories that include your company’s information as part of an important current news issue. Content writers on Upwork make, on average, $15-$40 per hour, and those specializing in SEO make $15-$35 per hour. There are dozens of press release tools you can use to write a headline and format the press release. Intro paragraph. 11 Basic Rules for Writing an Awesome. Summarize your story in your subtitle, 4. Great for higher word count announcements: Send2Press. . Earn quality backlinks on relevant publications. Look at the top 10 and identify the competitors that seem most relevant to your business. Step #13: Optimize For UX Signals. HostScore. Add a few keywords that make sense to help your. Keep journalism’s “5 Ws” in mind. Press Release Stacking is a Multi-Benefit SEO Marketing and Sales Tool. 2 Launch of a new product.